Hamptons Swing: Padel All-Stars Serve Up Wine & Wins at Wölffer Estate

The inaugural Pro Padel League All-Star event turned Wölffer Estate Vineyard into a sun-soaked battleground on September 3, where top talents like Tolito Aguirre and Marta Barrera traded smashes amid celebrity sightings including Jeff Gordon and Hannah Berner. Guests sipped premium vinos while watching nail-biting matches, like the U.S. Mixed Doubles thriller that ended 8-7, blending elite athleticism with Hamptons glam and luxury sponsor vibes.

Primetime take: This vineyard volley-up is padel's sneaky glow-up in the U.S.—proving it's not just a Euro fave anymore, but a celeb-magnet ready to spike mainstream hype ahead of the City's Cup showdown in NYC next month.

Kith's Ivy Vibes: Padel Courts Crash NYC's Wellness Scene with Erewhon Elixir!

Fashion powerhouse Kith just dropped Ivy, a swanky members-only padel and wellness club at 120 Leroy St. in NYC, complete with indoor courts, a pro shop, spa, sauna, and the city's first Erewhon tonic bar outside LA—set to open this fall after a teaser pop-up court at Grand Central Station. Partnerships with Giorgio Armani for the luxury spa and Wilson for an upcoming apparel drop (hitting shelves Monday) amp up the style factor, while limited memberships mean non-locals can still snag Erewhon smoothies via delivery.

Primetime take: You have to click the link to see the photos of this place- it’s wild. This collab is padel's ultimate flex—blending Euro court energy with NYC's hypebeast wellness wave, signaling the sport's shift from niche rallies to full-on influencer territory, just in time to volley for mainstream domination.

Highland Park Hustle: Club Pickle & Padel Drops Indoor Domination!

The Park District of Highland Park (northern ‘burb of Chicago) unveiled Club Pickle & Padel, a 50,000-sq-ft indoor gem at 2205 Skokie Valley Road with four padel courts, 10 pickleball, climate control, and LED-lit spectator spots. Opening September 2nd, it replaces an old dome and offers drop-ins, leagues, clinics, pro shop, rentals, plus beer, wine, and snacks for après-play vibes. Memberships score priority bookings and discounts, creating a year-round hub for all levels with event spaces galore.

Primetime take: This pickle-padel mashup is padel's clever heartland hook—leveraging pickleball's hype to rally Midwest masses, smashing beyond elite coasts. Plus- you don’t see many padel courts inside a giant dome, so there’s that.

Viva Padel! (and pickleball)

Viva Padel & Pickleball Club is revamping the 49-year-old Magarity Tennis Club into a 30,000-sq-ft indoor hotspot in Flourtown (burb of Philly), packing in five padel courts, three pickleball ones, lounges, social areas, and locker rooms. Backed by a $750K-$1M renovation from partners Mehdi Rhazali's Viva crew and Chris Magarity's team, it taps into padel's global hype to replace fading tennis crowds with year-round rallies. Slated for a late September or early October opening, it's the region's first suburban indoor padel haven after their recent Philly outdoor launch.

Primetime take: This tennis-to-padel swap is padel's sly suburban takeover—fueling the indoor crave and blending pickle buzz to rally everyday players, signaling the sport's shift from city elites to 'burb baselines.

State of the Union: The Padel is Strong

Misitrano Consulting's "State of Padel in the U.S. Report 2025" drops bombshell stats: 688 courts (we’ve actually seen reports that there are more than 800) in 180 facilities (over half built since Jan 2024), 112,872 players, and a wild projection of 6,800 courts and 900K+ players by 2030. The market's eyeing hundreds of millions annually, fueled by super clubs, tech integrations, southern hotspots, and celeb vibes, but a massive infrastructure gap (505K people per court) screams for more builds. It urges early investments in clubs, real estate, and tech to snag the 2-3 year breakout window before padel explodes nationwide.

Primetime take: This report's the padel prophecy we've been waiting for—validating the hype with hard numbers, but it's a wake-up smash for investors to court-build fast or risk getting sidelined in the sport's inevitable U.S. takeover.