It's Always 6-Love: Meet the Boss Who's Building Padel's Dream Team

We sat down with Andi Neugarten-Maio, the founder of 6LoveSports, whose journey from Ironman champion to padel coach is inspiring the U.S. women's padel boom. She's spilling the details on her viral Miami leagues, ambitious plans for a global women's network, and why focusing on community and youth is the only way to get padel to Serena Williams-level status.

🤫 PRIMETIME TAKE: Forget the massive stadium builds—the true engine of the U.S. padel boom is the kind of grassroots community Andi is meticulously constructing. This isn't just about fun; Primetime knows her sold-out women’s leagues and innovative network events are the blueprint that local clubs need to follow to convert casual players into lifelong padel fanatics (and paying members!).

From Panhandle to Padel: Texas's Newest City Just Got Its First Courts

Amarillo is officially in the game! The Amarillo National Tennis Center (ANTC) unveiled its first two padel courts, a major move backed by the Alex O'Brien Tennis Foundation. This landmark opening signals that the sport has earned its place next to tennis, with the facility predicting these courts will be the first of many to hit the Texas panhandle.

🤫 PRIMETIME TAKE: The real story here? This isn't some rogue private club—it's the National Tennis Center leading the charge! Primetime knows this sets a massive precedent: If an established tennis facility believes padel is a necessary amenity that will actually help the tennis game (footwork, brain stimulation, etc.), then every public and private tennis center in America is about to feel the pressure to install glass. Get ready for the padel-tennis hybrid future!

Level Up Your Padel: New Platform Turns Casual Matches Into Cash (No Strings Attached!)

Social competition platform Lucra Sports is partnering with the new, tech-enabled club concept "No Strings" to gamify the court experience. Using smart-court computer vision, the system automatically tracks head-to-head matches and tournaments, letting players instantly win cash, credits, or sponsored prizes—no spreadsheets or IOUs needed.

🤫 PRIMETIME TAKE: This is the next evolution of the U.S. padel scene. Primetime knows this isn't just about fun; it’s about "entertainment"meets sports, bringing the business model that made concepts like Topgolf and Puttshack massive. By integrating rewards and peer-to-peer competition, these clubs are increasing dwell time and spend, proving the future of padel success is as much about the software ecosystem as it is about the glass walls.

From the Rooftop, to the Walls. ‘Til the Sweat Drip on the Padel Balls

Two new projects—one in Miami Beach and one in Baltimore—are proving that the padel boom is going vertical (literally), building clubs on the rooftops of parking ramps. Miami Beach approved a massive 10-court, climate-controlled Padel X facility on a municipal garage, while Baltimore is gaining its first dedicated club (also on a ramp rooftop), both demonstrating a creative solution to the high cost of urban land.

🤫 PRIMETIME TAKE: This isn't just a quirky real estate trend; it’s a necessity that guarantees the sport’s urban future. Primetime knows the biggest barrier to padel expansion is finding cheap, accessible ground space in dense US cities, and these projects perfectly bypass that issue by literally building a new layer of real estate on top of existing structures. The Miami Beach deal—a public-private partnership replacing 200 parking spots with a 10-court, revenue-sharing entertainment center—is the model that every major US city should copy. Padel is officially turning the most boring piece of urban infrastructure (the parking garage) into the most coveted.