$120M Megaplex with 15 Courts is Coming to North Carolina.

The massive $120M Swing Racquet + Paddle project in Raleigh is slated to open in 2027, boasting 15 padel courts among its 70+ courts for various racket sports, officially dubbing it the world's largest multi-racket facility. This "anti-country club" will be an absolute destination, featuring a Wilson R&D hub and multiple restaurants led by a Top Chef alum, signaling that padel is officially entering the big leagues.

Primetime Take: Forget just a new court—this is validation. When you see $120 million dropped, a Wilson innovation center moving in, and a 100-year lease secured with the City of Raleigh, you know this isn't a temporary trend; it’s the definitive anchor for U.S. padel’s serious South-Eastern surge. We’ll be sure to bring you any updates between now and when this behemoth opens in 2027.

The “Today Show” delivers a history lesson on the sport of padel

The Today Show hosted a segment this past week covering the rise of our beloved sport. In the segment (and supporting article), it digs into padel's 1960s Mexican birthplace and how its small, enclosed court naturally promotes social interaction and killer low-impact cardio. The segment also gives some takes as to the rise in popularity in the world/US.

Primetime Take: For our GenZ and younger readers: The Today Show is a morning news/lifestyle show that boomers used to watch while us millennials slam some Poptarts before school. You won’t learn anything new from watching this segment, but the fact that the segment itself exists is the whole point here.

Blue Jean Billionaire to Padel Power Player: Levi's Exec Bets Big on the Sport 👖🎾

The former powerhouse exec behind Levi's massive global expansion is ditching denim for diamond-shaped rackets, making a huge entrepreneurial bet on the rapid growth of padel. This move signals that the sport has officially transcended niche status and is ready for the kind of serious business scaling only a billion-dollar brand builder can deliver. You can view these threads at their site, here.

Primetime Take: This is a bigger deal than a new tournament! When a former leader from a legacy brand like Levi's jumps ship, they bring two things: serious capital and the know-how to build a global lifestyle brand. Padel isn't just a sport anymore; it's a mainstream cultural play, and this exec just confirmed it by putting their own jeans on the line. Expect the U.S. padel market to start seeing explosive, highly professional growth. 🚀

The Anglo-American Padel Cup is the ultimate friendly rivalry that proves U.S. padel is ready for primetime!

America's padel pride was on the line at the Ryder Cup-style, Anglo-American Padel Cup in London, where 64 players competed across Open and age-group categories to claim transatlantic bragging rights. USA's Jared Finkelstein put it best: this event is a "big one" because both nations are at a similar stage of padel development, guaranteeing a competitive thriller that will create serious hype for future tournaments.

Primetime Take: We’re bummed that the official results have not been reported at the time of this newsletter, but you should be able to find them here later today. This event is huge because it's not USA vs. Spain—it’s USA vs. a peer competitor. It's the perfect test for our rising talent and proof that padel has outgrown its "exhibition" phase in the States. Finkelstein's commitment to keep padel his "happy place" and focus on community (not just investment) is exactly the pure energy the sport needs to go global. 💯