If you needed more proof that padel has officially conquered Hollywood, look no further than your friendly neighborhood Spider-Man. Tom Holland recently hosted the 2nd annual BERO Padel Classic atop a parking garage in Sherman Oaks, Los Angeles, and it was a star-studded affair with appearances from Zendaya, Simu Liu, Steve Aoki, and more.

But this wasn't just a celebrity hit-and-giggle; there's a real fusion happening here between Holland, padel, and his new premium non-alcoholic beer company, BERO. The Spider-Man star has been incredibly open about how his personal sobriety journey has unlocked a "better version" of himself, and he created BERO to foster connection without the booze.

For Holland, padel is the ultimate vehicle for that mission. He views it as the perfect, highly-social sport where you can get a great workout, chat with your opponents at the net, and build genuine community—all capped off with a cold BERO after the match.

Primetime Take: When an Avenger is leveraging the world's fastest-growing sport to promote a healthy lifestyle, you know padel has fully reached the mainstream.

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The Pro Padel League hosted its first-ever auction-style player draft in New York, setting the stage for the 2026 season with a $150,000 team salary cap and intense bidding wars.

Primetime Take: A live auction draft is exactly the kind of high-stakes drama that will help the PPL build hype and engage fans before the players even hit the court. Read the whole article here

Washington D.C. is officially getting in on the professional padel action as Axios covers the emergence of the capital's new team, the Matrix.

Primetime Take: As the sport's footprint expands to the nation's capital, the Matrix is proving that the U.S. padel takeover is no longer just a Miami or LA thing—it's everywhere. Read the whole article here.

Padel Nation takes a hard look at the booming U.S. market, asking if clubs are about to start closing as fast as they’re opening due to early signs of market saturation.

Primetime Take: Rapid expansion always comes with a correction phase; the clubs that focus on community and consistent programming will be the ones left standing when the dust settles. Read the whole article here.

The Times highlights a sad side-effect of the sport's boom in Europe, where the iconic glass walls of outdoor padel courts are leading to an increase in fatal bird collisions.

Primetime Take:It’s an unfortunate but completely fixable problem—adding simple visual markers or using bird-friendly glass is an easy solution that all outdoor clubs may want to adopt moving forward. Read the whole article here.