The Lone Star State just got a major upgrade as Padel39 officially acquired the Dallas Padel Club site in Carrollton. This move solidifies Dallas as a massive growth hub, turning a local favorite into a high-octane part of a larger network that’s hungry for expansion. 

Primetime Take: We’ve seen a lot of "mom and pop" courts starting to merge into bigger franchises lately, and this Padel39 play is the perfect example. It’s no longer about just having a court in the backyard; it’s about creating a standardized, premium experience that can scale as fast as a Texas summer.

Cleveland is officially trading the golf clubs for rackets with the opening of Padel Square in Garfield Heights, the first facility of its kind in Ohio. It’s a massive win for the Midwest, proving that "padel fever" isn’t just a Florida or California thing—it’s actually moving into the Rust Belt.

Primetime Take: First Indiana, now Ohio. The "Heartland Padel" trend we’ve been tracking is officially a full-blown movement. If you’re a Cleveland athlete who thinks they’ve mastered every sport, get ready to realize that playing off the glass is a whole different ball game.

A new market report reveals that the padel court operator segment is about to absolutely explode globally. With a CAGR that would make a Silicon Valley founder blush, the industry is shifting from "hobbyist" to "institutional," as major money pours into club infrastructure.

Primetime Take: This is what we call the "Infrastructure Era." The demand is so high that the bottleneck isn't the players—it's the court availability. If you’ve been thinking about getting into the business side of the 20x10, the data says the window is wide open, but you better move fast before the big PE firms buy up every warehouse in sight.

No Strings Padel just added some serious horsepower to its advisory board with Adam Breeden, the genius behind F1 Arcade and Flight Club. Breeden is the king of "competitive socializing," and his arrival signals that No Strings is aiming to make padel as much about the party and the vibe as it is about the points. 

Primetime Take: This is a massive "vibe check" for the industry. When the guy who turned darts and racing sims into global nightlife sensations joins a padel brand, you know the "social" part of social sports is about to get a major glow-up. Expect No Strings to be the place where you come for the bajada but stay for the atmosphere.

U.S. campuses are becoming the new breeding ground for padel talent, with student-led clubs popping up at major universities. From intramural leagues to dedicated court builds, Gen Z is proving that they are ready to ditch the pickleball paddle for a carbon fiber racket. USPA Executive Director Scott Colebourne sits down with Primetime Padel to dig deep into the future of US collegiate padel.

Primetime Take: Little bit of a self-plug here, but it’s a great interview! We’ve said it before: the future of any sport lives or dies on campus. Seeing students lead the charge—rather than waiting for athletic departments to catch up—is pure "Primetime" energy. These are the players who will be filling the pro ranks and the local clubs for the next thirty years. The 20x10 is the new quad.