🎾 Champagne, Celebs, and Chiquitas: Padel Crashes the Hamptons

Reserve Padel threw a three-day Pro-Am bash in the Hamptons that felt more like a Met Gala with rackets—Sloane Stephens played, Robin Thicke sang, and DraftKings launched fantasy padel picks. Matches unfolded on private estates, proving padel’s not just growing—it’s getting glam. Primetime Take: when padel starts mingling with mayors, moguls, and music execs, you know it’s not just a sport anymore—it’s a scene.

🏖️ Pickleball Who? Padel Courts Are the New Luxury Amenity

From Rancho Valencia to The Ritz-Carlton, padel is muscling its way into America’s swankiest resorts—complete with coaching, cocktails, and courtside glam. With 7,000 new courts built globally last year and Premier Padel hosting its first U.S. tourney, the sport’s not just trending—it’s exploding. Primetime Take: picking up on a theme this week? When padel becomes something you book between spa treatments and bourbon cherry smashes, it’s officially the sport of the leisure elite.

🍽️ Padel Meets Puck: Scottsdale’s Mega-Facility Goes Full Gourmet

PURE Pickleball & Padel just inked a 10-year deal with Wolfgang Puck Catering to turn its upcoming Scottsdale, AZ mega-complex into a racquet-swinging, chef-driven playground. Think 8 indoor padel courts, a rooftop bar, a teaching kitchen, and a 1,200-seat pro arena—all wrapped in Wolfgang’s culinary flair. Primetime Take: when padel events come with custom menus and cooking demos, it’s not just a match—it’s a movement with Michelin ambitions.

🌴 Palm Beach Gets Padel-Pilled: DUS Drops a Luxe Racquet Retreat

DUS Padel just locked down a 26,500-square-foot indoor facility in West Palm Beach, set to open in 2026 with pro coaching, cold plunges, curated café vibes, and a racquet shop that screams “treat yourself.” It’s not just a club—it’s a wellness flex wrapped in padel swagger. Primetime Take: when your post-match routine includes a sauna and a smoothie named after your favorite bandeja, you’re not just playing padel—you’re living it.